AveSui EuroTier South America 2019   /   July 23-25   /   Medianeira • PR • Brazil


Feb 27, 2019 15:05 - Updated on 02/28/2019 03:50 PM

Do you know where the world's largest livestock production center is?

With natural vocation for agribusiness, region registered strong development of activities such as  pisciculture, dairy cattle, and poultry and swine farming.

The largest animal production per square meter in world is in the southern region of Brazil, with its triple border with Paraguay, Argentina and Uruguay. Western Paraná is today the main converter of grain into animal protein in the country. With natural vocation for agribusiness, the region registered strong development of activities such as  pisciculture, dairy cattle, and poultry and swine farming.

This traditional region produces corn and soybeans, thus agroindustries in the last decades have invested in the conversion of these inputs into meat and milk, adding more value to their products from new technologies and processes, which has been accompanied by the construction of modern and sustainable industrial plants. "The region is showing incredible growth, with innovation generating productivity and new products for the Brazilian and foreign markets," says Andrea Gessulli, director of Gessulli Agribusiness, the organizing company of AveSui EuroTier South America, an event that brings together the productive sectors of poultry, eggs , swine, fish and milk.

Currently, Parana is the leading Brazilian state of producing and exporting chicken meat. The poultry industry of Paraná is responsible for 34.32% of the total produced in the country and 37.20% of the total volume exported to the international market. The western and southwestern regions of the state concentrate more than 16 thousand poultry farms distributed in an integration system maintained by cooperatives and agroindustries. Of the products exported from the western region of Parana, 70% is chicken meat. The size of poultry farming here is linked to the importance of grain production in the region, which corresponds to more than 20% of the total harvested in the State, and about 40 thousand families work with poultry production on their properties in the region.

Swine farms have registered important investments in recent years. Santa Catarina is the largest producer of pork in Brazil. With a population of approximately two million productive matrices, the state accounts for 28.38% of the country's slaughter and accounts for 40.28% of Brazilian pork exports. The swine production in Paraná has a total of 667 thousand housed households, with a representative herd of 17.85% of the Brazilian total. Paraná ranks second in the country's productive rankings, with 21.01%, and third place among exporting states, with 14.22%.

The dairy sector is experiencing a period of expansion throughout the southern region of the country, especially in Paraná. The State is already the second largest national producer with 4.7 billion liters, second only to Minas Gerais. The municipality of Francisco Beltrão, in wertern Parana, occupies the state leader, with 564 million liters per year. Nearby, in western Santa Catarina, Chapecó has an annual production of 810 million liters. Together, the three southern states produce 12.4 billion liters of milk, which represents 37% of national production. The trio grew 153.06% between 2000 and 2016 and now intends to increase considerably foreign market share. In this objective, investments in technologies aimed at improving quality, manufacturing processes and efficiency from the field to the processing center should be increased. The model should be close to those adopted by the cooperatives of Paraná, which started to serve the domestic market with a wide variety of dairy products, reaching the most diverse consumer niches.

Western Paraná became the largest fish producing region in the country, with tilapia being the main cultivated species. The integration system implemented by cooperatives, within the same model applied to the production of poultry and swine, was what drove the expansion of fish farming in 48 municipalities near Toledo and Cascavel. The west represents 69% of all production in Paraná, the largest national producer with 112 thousand tons. Of this amount, 91% are  tilapia farms. The region still has the largest fish slaughterhouse in Brazil, with the capacity to slaughter 75,000 fish per day. Belonging to C.Vale, and inaugurated last year in Palotina, the industrial plant is the result of an investment of R $ 110 million. The expectation is for an increase in the per capita consumption of fish in the country, to 9.5 kg, half the world average. In response to this dramatic increase, several cooperatives in the region have invested in frozen cuts of fish and other products based on fish protein.

The investments in this region are constant. Only in the western Paraná have more than one billion investments for the animal protein sectors have been announced for this year. The Banco Regional de Desenvolvimento do Extremo Sul, as well as credit cooperatives like Sicredi and Cresol contributed the most to the advances in rural production, allowing investments in to technologies. It is in this region that most of the credit cooperatives are present, making these investments feasible.

The implementation of AveSui EuroTier South America in Medianeira, a municipality about 60 km from Foz do Iguaçu in western Paraná, was a strategic decision. This location brought the event closer to the producers, big interests in in technologies and technical knowledge, thus creating a great opportunity  for exhibiting companies to promote launches and to be in direct contact with customers and potential buyers. In addition, the region is very close to western Santa Catarina, another important hub linked to animal production and the cradle of several of the country's main agroindustrials. As well, the border with Argentina and Paraguay, where many producers come in search of technological innovations for their agricultural and livestock.

The partnership with The German Agricultural Society (DLG) who has been organizing EuroTier in Hanover, Germany for over 30 years, gives exhibiting companies the additional benefit from an International network and tailored technical program ensuring that they have all they need to get the most out of their experience in this dynamic and growing market.

“Our mission at DLG, for all our trade fairs worldwide, is to provide our stakeholders with a comprehensive, professional and world-class service,” said DLG International Show Director Saskia Zuleger. Exhibitors and visitors at AveSui EuroTier South America will be engaged with a comprehensive technical program in addition to the latest technological innovations in the field of animal production.

This year's edition confirmed the success of taking the event to western Paraná. The fair had an excellent public presence, with a high level of satisfaction of the exhibitors. "The corridors of the fair have been occupied by producers, presidents, directors and technicians of the cooperatives, as well as representatives of agroindustries, who understand AveSui EuroTier South America as a catalyst for technological innovations, focused business, and technical and scientific knowledge", points out  Ricardo Gessulli, director of Gessulli Agribusiness.